There is a trend these days to avoid synthetic, chemical based cosmetics and use instead products with natural or herbal ingredients. In India too people are turning towards natural products. Ayurvedic cosmetics have become extremely popular in recent years. Many companies have added a few natural ingredients to their existing product lines and claim to be nature friendly, while others have made fortunes selling natural, plant based cosmetics exclusively.
We have also advocated the use of ayurvedic products instead of chemical based cosmetics in our articles. But the question is: how worthy are these so-called organic products?
In fact, many consumers have complained about quality issues in natural products. Variations in quality among different batches are common. Another problem is that many products simply change their labelling and packaging to green to show that they are natural but actually they may not be so.
Ideally, for best results, you should buy the ingredients yourself and process them at home. But that is often not feasible, given the busy life schedules these days. People prefer packaged, ready-made products. Moreover, in the case of shampoos, natural herbs and plants do not lather well though they clean effectively. Modern consumers, used to rich lather in their shampoos, find this disconcerting. Companies thus mix chemical soapy products with some natural ingredients and claim they are herbal. Don’t buy a product simply because it says “natural” on its pack. So then the question is: which products to use which will be safe and effective?
The answer is to stick with a tried and trusted brand. Many companies maintain strict quality control standards and list the ingredients honestly. Read the labelling carefully. Products with excessive chemicals should be avoided. Also see the quantity of the natural ingredients: if an “aloe vera” shampoo has only 2% aloe vera, it is as good as a synthetic shampoo. Or hair oil with only 2% almond oil can hardly be said to be “almond hair oil.” Unfortunately, companies are taking recourse to such labelling practices in India, which amounts to wrong labelling. If in doubt, seek the help of a specialist who can guide you to the best natural products.
Our checklist for natural or organic products:
- Ideally, process the ingredients yourself
- Seek the opinion of an expert who can guide you on the best products suitable for you
- If you are using manufactured products, stick to those of a trusted company
- Check the labels to see the extent of “organic” content. If it is very less, avoid the product
- If a product does not suit you, discontinue its use immediately
- Organic products contain some amount of soapy stock. See the proportion of the ingredients on the labels
- Do not buy a product because it is labelled “natural”
By following these tips, you can safely be able to choose the natural products that are best suited for your skin or hair. There are a number of companies providing organic or natural products these days; select the one that suits you best!